The UAE has secured 10th place globally in the Global Soft Power Index 2025. The UAE’s Nation Brand also witnessed a significant increase in its value from $1 trillion to $1.223 trillion in 2025.
The Global Soft Power Index, published by Brand Finance, evaluates 193 countries based on insights from 173,000 business leaders, policymakers, and civil society figures, making it one of the most comprehensive assessments of national influence and perception.
The UAE was among the top 10 globally in key categories, ranking 4th in “Future Growth Potential”, 4th in “Generous”, 7th in “A strong and stable economy”, 8th in “Influence”, 9th in “International Relations”, 9th in “Influential in diplomatic circles”, 9th “Advanced technology and innovation”, 10th in Investment in Space Exploration, and 10th in “Affairs I follow closely”.
His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, affirmed that under the leadership of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, President of the UAE, the country has solidified its role as a trusted global partner in fostering development and stability.
Sheikh Mohammed stated: ” The United Arab Emirates has reinforced its position among the world’s most influential nations, ranking 10th globally in the 2025 Global Soft Power Index, announced today in London. The index, which assessed 193 countries and gathered insights from 173,000 participants, also placed the UAE 8th in “Influence” and 9th in “Influential in diplomatic circles”, reflecting its expanding leadership and impact on global affairs.
He added: ” The UAE’s Nation Brand also witnessed a significant increase in its value from $ trillion to 1.223 trillion dollars in 2025, a clear measure of the country’s increasing global standing and influence across economic, diplomatic, and cultural sectors.
Under the leadership of Mohamed Bin Zayed, the UAE continues to strengthen its international presence, earning unprecedented levels of global trust. With a development model that drives progress and fosters cooperation, the nation stands as a catalyst for innovation, stability, and long-term prosperity.”
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