Wassim Elassaad, founder of Gratuso Group, has created a niche in elite lifestyle experiences. The journey started in Australia, but it was Dubai, the international hub of innovation and luxury, where the dream took wings. More than a brand, Gratuso signifies a legacy characterized by simplicity, exclusivity, and excellence.
Wassim was born in Australia to Lebanese parents. He rose from humble beginnings to being a well-respected figure in the realms of luxury fashion and lifestyle. His story has been one of triumph against odds fueled by ambition and a relentless pursuit of perfection.
In 2021, while adhering to a vision and relentless spirit, Wassim left Australia and moved to Dubai. While it was a tactical move, it was personal as well. This was the launching of the Gratuso Group, which has developed a reputation for its authenticity, exclusivity, and distinction.
Gratuso Group was founded in 2024 to tie together all its exclusive services under one trusted name.
Gratuso Concierge Services provides ultra-high-net-worth clients with personalized life management and experiences reflective of the best discretion and refinement. The Group’s other services include Yacht Concierge, which offers premade custom yacht resale solutions, and Gratuso Real Estate, which represents some of the most luxurious homes in Dubai’s most desirable neighborhoods.
Every endeavor under the Gratuso name is reflective of Wassim’s unending vision and attention to detail.
Under Wassim, Gratuso has gained notoriety far beyond the borders of Dubai and Australia. He is now steering the company into a realm of global expansion, targeting Europe and Asia.
By 2025, Gratuso Group is anticipated to evolve its investments through commercial real estate and yachts, thus transforming itself from a luxury brand into a genuine global lifestyle brand.
Wassim’s distinguishing feat is his personable attitude. Always involved in delivering a personal touch to each client experience, be it custom-tailored private escapes to exclusive islands or advice on a multimillion-dollar real estate acquisition, while elegantly ensuring that privacy and perfection are afforded to every detail.
For Wassim, luxury is not about the goods and services on offer but a deeply personal experience crafted from understanding what matters most to the clients within his sphere.
Going forth, Wassim maintains his pace to the maximum. The plan is to double the workforce for Gratuso by 2025 owing to the global demand-the intention is to see that any and every team member is a true reflection of the elite values of the brand. Keeping the vision intact, his aim is to evolve Gratuso into a complete ecosystem of luxury at all ends, from travel and real estate to concierge services and more.
To explore more about his journey and vision, visit www.wazco.co.
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