In the northern suburb of Zalka, a local-owned rival to the US chain is winning hearts and minds
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The Starbucks branch in Beirut’s northern suburb of Zalka has been a local landmark for more than decade. But due to widespread anger over Israel’s military assault on Gaza, many of its former customers are now sipping their coffee on the other side of the street.
Stories Coffee, which opened an outlet opposite the Zalka Starbucks in December, has been growing in popularity amid calls for a boycott of international companies perceived to be supporting Israel.
While the two coffee shops have many similarities, from their dark green and white logos to the cosy ambience inside, the key difference is that while Starbucks is a US chain, Stories Coffee is home-grown.
“I’m boycotting, and since there’s an alternative across the street, I might as well go there. That way, I don’t feel guilty when I sip my coffee,” says Grace, a customer at the Stories Coffee outlet.
“The taste is just as good, so I can boycott without sacrificing quality or flavour,” adds Yasmina, 20, another customer, while enjoying an iced yoghurt – a speciality of the Lebanese chain.
“We should all be participating in boycotting; it’s a matter of humanity,” another customer, Fidel, 22, chips in.
Since the Gaza war started, calls to boycott Israel-friendly brands have surged. Lists of western companies to boycott have been circulated on social media, often without clear explanation of their connection to Israeli interests. Some brands appear to have been included solely because they are from the US – Israel’s staunch ally which has been criticised for its support for Prime Minister Benjamin Netanyahu’s government in the war.
Starbucks, which has 42 outlets in Lebanon, is not included in the Boycott, Divestment and Sanctions (BDS) movement, a campaign advocating various forms of boycott against Israel since 2005.
However, the coffee chain sparked outrage when it sued its US union, Starbucks Workers United, for trademark infringement over a social media post in support of Palestine.
On its website, Starbucks denies any “political agenda” despite “false statements spread through social media”.
“We do not use our profits to fund any government or military operations anywhere – and never have,” the statement added.
Starbucks Mena, run by the Alshaya Group, which owns the Starbucks franchises in Lebanon, did not respond to media’s request for comment.
In the meantime, business at Stories Coffee is booming.
Launched in 2021 by Lebanese entrepreneur Tarek Nasser, the chain now employs 150 staff and welcomes thousands of clients a day at its nine branches. It has opened at least two outlets since the Gaza war began on October 7 and plans to open five more this year.
Elias Hanna, a representative for Stories, says the chain offers a unique concept and experience, serving freshly baked pastries and iced yogurts as well as coffee.
“Stories is a lifestyle destination: we are now beyond old coffee-shop concepts and we believe we are not in competition with them,” he says, taking care not to mention the chain’s US competitor by name.
He says the company’s growth is not a result of the Gaza-related boycott movement and that its expansion was already being planned before the war.
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