ADAFSA Opens Three Markets For Farmers To Sell Produce During Weekends
The Abu Dhabi Agriculture and Food Safety Authority, ADAFSA, opened three markets today at Al Shahama, Deerfields Mall and Liwa city in Al Dhafra for farmers to sell their products directly to consumers throughout the farming season.
The markets will be open for business from 16:00 to 20:00 on Thursdays, Fridays and Saturdays until 30th April, 2020.
Another market is set to be opened at Al Shamkha’s Makani Mall early in December.
This year, the farmers’ markets will offer 67 farmers in Abu Dhabi a unique marketing platform to market and sell their products directly to customers. While the Al Shahama market has space for 30 farmers, the market at Deerfields Mall has space for 20 farmers and the one at Liwa market has space for seven farmers. The market at Makani Mall will have space for 10 farmers.
Farmers’ markets are part of the ADAFSA’s strategy to support Abu Dhabi’s farmers and enable them sell farm products directly to customers. These markets are important to promote local products and increase their competitiveness.
ADAFSA’s Communication and Community Service Division
Ali Yousef Al Saad, Acting Director of the ADAFSA’s Communication and Community Service Division, said, “We are keen to achieve the integration of operations to support agriculture sustainability and foster the food security system. Therefore, facilitating the process of selling local products in markets is one of the ADAFSA’s important activities in supporting the agriculture sector and farmers in Abu Dhabi. The ADAFSA is working on applying the best agricultural practices, building the capacity of farmers and extension engineers, improving control and inspection systems, and educating farmers about the best harvest and post-harvest practices.”
Due to the large volume of sales and upon requests from farmers, the ADAFSA is keen to develop these markets every year, by either expanding existing markets or opening new ones, Al Saad noted.
According to Al Saad, the ADAFSA organised three markets last year in Al Shahama, Deerfields Mall and Liwa city in Al Dhafra, where farmers sold products worth AED1.2 million.
The ADAFSA provides technical and operational support services to farmers and helps them grow crops that meet the needs of the market. The authority also works on opening various channels for marketing the produce of farm owners through its brand, “Local Harvest”, as well as promoting its supply chain from farm to fork.