Digital Spend Surges as Saudi Shoppers Drive 20% Jump in POS Transactions

Consumer spending hits $4 billion in late November, with recreation, apparel, and dining leading growth amid broader digital payment expansion

Riyadh, December [Date] – Saudi Arabia recorded a sharp rise in point-of-sale spending in the final week of November, with total transaction value climbing 20.4% to reach SR15.1 billion ($4 billion), according to data released by the Saudi Central Bank (SAMA).

The number of transactions also grew significantly, rising 9.1% week-on-week to over 240 million. The figures highlight continued consumer confidence and the accelerating adoption of digital payment methods across the Kingdom.

Spending increases were widespread across most categories. Personal care sectors saw some of the strongest growth, with outlays on laundry services jumping 36%. Recreation spending followed closely, rising 35.3%, while apparel and clothing purchases increased by 34.6%. Telecommunications and jewelry also posted solid gains.

The food and beverage sector remained the largest contributor by value, with SR2.31 billion in transactions—a 28.4% increase. Spending in restaurants and cafes also rose 22.3% to SR1.90 billion.

Only two categories registered declines during the period. Education-related spending fell 40.4%, while expenditure on airlines dropped 25.2%. The dip in airline transactions coincided with global flight disruptions following an urgent Airbus recall, though major Saudi carriers including flyadeal and flynas reported minimal schedule impact after implementing required updates.

Regionally, Riyadh maintained the largest share of POS activity, with transaction value rising 14.1% to SR5.08 billion. Jeddah followed with an 18.1% increase to SR2.03 billion, while Dammam posted a 14% gain.

The consistent growth in digital transaction volume and value reflects the expanding reach of POS infrastructure beyond major retail centers into smaller cities and diverse service sectors. This aligns with Saudi Arabia’s Vision 2030 objectives to foster a cashless economy, promote financial inclusion, and strengthen the nation’s digital economic framework.