Dubai Electricity launches national campaign to celebrate ‘Year of Tolerance’


 Dubai Electricity and Water Authority (DEWA) has launched a campaign to highlight the qualities of tolerance, solidarity and noble values ​​embedded in the UAE‘s authentic identity, monuments and recent achievements under the leadership of the UAE.

The campaign, which celebrates the auspicious spirit of the Union and on the occasion of the 48th National Day, includes a video that focuses on the values ​​of tolerance, love and brotherhood in the UAE identity by showing local details related to the national heritage. .

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As part of the campaign, the TRA launched a competition on its official social media pages from November 25 to December 5, which can be answered by answering the questions through video to win valuable prizes.

Saeed Mohammed Al Tayer, Managing Director and Chief Executive Officer of DEWA, ​​said: “The #Mahalaj campaign embodies the highest meanings of national identity, belonging and loyalty to the march of the Union, which was established by the late Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum. It affirms the keenness of the UAE nationals to continue the legacy of the first two and preserve the gains.

It is worth mentioning that the campaign of #Mahalaj_Emirates witnessed a series of events and activities, including field visits by volunteers from the Authority’s employees to the houses of residents of Sheikh Zayed Housing Project in the Emirate of Dubai to decorate the homes of citizens with UAE flags and distribute national gifts.

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