Members highlight the positive impact the community has had on their lives
In an effort to address the common struggle faced by many female expats in Dubai, Jai took matters into her own hands and founded House of Sorority. This thriving community has become a lifeline for women who left their comfort zone back home and are now seeking genuine connections and friendships in their new environment.
Jai, a 30-year-old interior designer originally from London, experienced the challenges of starting a new life in Dubai first-hand. Moving to the UAE a year ago, she left behind her family and friends, hoping to embark on an exciting adventure.
Driven by the desire to create a supportive network for female expats, Jai founded House of Sorority. Initially starting as a Facebook group, she invited women who shared similar experiences as newly-arrived expats to connect and meet up. Within just two weeks, the group garnered an impressive following of 600 women from diverse backgrounds, ages, and ethnicities, all seeking genuine connections and lifelong friendships.
Recognising the need for a more streamlined and efficient platform, Jai developed an exclusive app for House of Sorority members. The app allows users to create profiles that showcase their interests and backgrounds, similar to a friendship-oriented version of Tinder. With over 1200 members now using the app, House of Sorority has become a thriving community where like-minded women can connect and build lasting friendships.
Jai explained the user experience. “You can create your own profile, upload your pictures, and even select your favorite cousin of food. You can even search for friends who have similar interests,” she said.
We had the opportunity to speak with three members of House of Sorority who shared their experiences and insights.
Alaina, a 23-year-old freelance content creator and marketer from London, joined House of Sorority after attending a few events. She described the community as a place filled with positive energy, where she has been able to meet trustworthy friends she can depend on.
Alaina shared a personal experience where she was involved in a car accident and had to be hospitalised. Five girls from House of Sorority, including Jai, came to visit her, providing a sense of assurance and support during a difficult time.
“At first you would think it’s just for fun and good times, but after that time it was very reassuring for me that I found true connections with these girls,” Alaina told the media.
Marlyn, a 27-year-old from Australia who moved to Dubai in August 2023, discovered House of Sorority while researching her new city. She attended the first event and quickly became a member.
Marlyn highlighted the creativity and attentiveness of the House of Sorority organisers, who cater to the diverse needs of the members. From casual coffee meet-ups to larger parties, the events are designed to provide a range of experiences that suit different preferences.
United Arab Emirates Dirham Exchange Rate
