The upcoming mega event will hit the emirate on December 26 with a “mammoth” 12-hour sale, during which price tags will be slashed by up to 90 percent. The curtain raiser, which seeks to attract bargain hunters, will run from midday until midnight.
And throughout the more than month-long celebrations, retailers will also be offering discounted inventory, with price reductions expected to be in the range of 25 per cent to 75 per cent.
These are just some of the DSF highlights revealed this week by the Dubai Festivals and Retail Establishment (DFRE), the organiser of the shopping bonanza.
The annual event will be on its 24th edition and will run for more than 30 days from December 26 to February 2, 2019.
DSF has been regarded as a key driver of consumption in the UAE. Since it started in February 16, 1996, consumer spending during the retail event has been on the rise.
Studies have shown that people tend to swipe their cards or open their wallets more during the shopping festival.
Sales across the shops in Dubai remain robust and according to the latest estimates, spenders could be splurging billions of dollars over the next few years.
According to the marketing arm of Dubai Tourism, budget-savvy consumers will also get the chance to score some discounts every weekend during DSF.
The DSF “Weekend Surprises” will kick off at 10am every Thursday, Friday and Saturday and discounted goods across a wide range of items from fashion to beauty will be up for grabs.
For the night shoppers, DSF organisers said there will be deals to be had from 6pm each Wednesday starting on January 9.
During the “Shop the Night Away” evenings, consumers can spend less through “promotion bundles” at retailers in the mall, as well as through promotions at food courts and restaurants.