Haifa Beseisso talks about the realities of brand-led collaborations, shadow-banning on social media and how she manages to speak up in a world that tries to silence her voice
The journey of Fly With Haifa began in two parts. On one end, was a little girl with a dream to travel the world, to meet people from all kinds of backgrounds and forge meaningful connections. On the other end, was a young adult who faced repeated rejection, aspiring to be a television presenter. Combining the two, Haifa Beseisso decided to pick up that camera and give herself a show. On YouTube. A channel that now stands at over 800,000 subscribers and gives her a platform to own her voice. But it wasn’t much later on into her adult life that the content creator realised how much of her identity and the vision of her dreams was shaped by her roots.
Growing up as a Palestinian kid in the UAE, the lack of physical connection to her hometurf left a lingering feeling of yearning for connection all through Beseisso’s adult life. Meeting people from different countries, with her Keffiyeh proudly on her shoulders, exchanging cultural nuances through conversations, became her way of life. Dealing with rejections wearing a big smile on her face, became her way of life. “Maybe, it’s all related to the fact that I am Palestinian. We are always trained to be creative with rejections. We never take ‘no’ for an answer. It’s always a signal to take another route and get to the goal,” says Beseisso, who now, more than ever, is using her social media platform to connect with people from Gaza, and beyond, impacted by the Israel-Palestine conflict.
How did the journey of your social media platform Fly With Haifa begin? How did you decide this was your calling?
From a young age, I recognised that my power was in my vocal cords. I’d always use my speech to express my opinions, whether it was on the educational system or sharing poetry in my classrooms, I’d actively engage with the school system by proposing extracurricular activities and avenues to speak up. Early on, I harboured this desire within me to be a catalyst for change. I distinctly remember attending a cinema screening when I was 14 of a film that portrayed the Arab region in a very stereotypical and negative light — depicting Arabs as barbaric, as terrorists, surrounded by camels. Holding a bag of popcorn, I felt a surge of anger rise within me. That’s when I took the decision of wanting to actively challenge these misconceptions through the media.
I subsequently ventured into television work, aspiring to be in front of the camera as a host. When the desired opportunity did not materialise, I took matters into my own hands and started my YouTube channel, initially as a means to seek hosting jobs but I ended up discovering my profound love for the freedom of expression and movement. I started filming travel content for Fly With Haifa and my first question no matter where I travelled, would be ‘What’s your dream?’ I would get people from different countries, such as India, China, Japan, South Korea, to answer this question and see the similarities or differences in their responses and how it echoes from the culture. In Japan, most people would say their dream was to travel, to fall in love. In China, a lot of them would dream about money. In Palestine, people dreamed of being free.
Through your travel experience of almost a decade, how have people perceived the Palestinian and Arab culture across the globe? What were some of the misconceptions?
During my first trip, which was to Kansas City in the US, I remember so many people, the American public in the streets, would stop me to ask questions about where I come from. Maybe they felt I’m approachable because I’ve always travelled with a smile. And I wear a lot of colour. This is actually really important to me because it acts like a bridge and welcomes people. They would ask me questions about my culture, about the hijab. People around the world have actually been very curious and welcoming, to understand our culture and our story. And that’s been the most important message through my work, especially to anybody from a misrepresented country or minority, is to keep your head up. Do not fall into the stereotypes yourself where you forget who you are because then you will invite that kind of energy. According to me, the real problem has always existed in the media, which seems to thrive on divisiveness.
At what age did you first visit Palestine?
I was 24 when I visited Palestine for the first time, and the last time. No one from my family could easily go there because it was never an easy choice. No matter the physical distance, it’s a place that has always felt like it is far, far away.
How would you describe the experience of visiting your homeland for the first time, in your adulthood?
To be honest, it was more painful than ecstatic. It wasn’t this great feeling that I was in my hometown for the first time, which you would expect it to be. I went there thinking I would touch the ground, smell the sand. But when I went there, I saw a lot of pain in the streets. I saw soldiers everywhere. I saw guns. I saw checkpoints. I felt the fear of the people walking around and it didn’t make me feel good. For me, my country has always lived inside me. So, it was a strange feeling to physically be there. When you talk about a specific place that your ancestors come from, I don’t know what that feeling entails. I always say that the Earth is my home. Maybe, as a defence mechanism or to feel that sense of connection, travelling the world became my calling.
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