Samsung introduces S21 smartphone series with key focus on camera, connectivity 

Korean giant make every day epic with Galaxy S21, S21+ and S21 Ultra; Pre-booking and delivery schedule to be announced next week

DUBAI – Samsung Electronics on Thursday introduced it’s new flagship S21 smartphones that  empowers users to easily share and connect with latest camera and video features, bold new design and streamlined connectivity capabilities.

Galaxy S21, Galaxy S21+ and Galaxy S21 Ultra, the new flagship series, debuts a head-turning, iconic design, an epic pro-grade camera for users of any skill level and the most advanced processor ever in a Galaxy device.

The Galaxy S21 Ultra delivers Samsung’s most advanced and intelligent pro-grade camera system, brightest and smartest display in a Galaxy and best Galaxy performance in a smartphone yet.

The new smartphone series will be available in the UAE markets zoon as the company is expected to announce pre-booking and delivery schedule next week. All three new smartphones are 5G-enabled and can also support 4G network.

“We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics.

“We also recognise the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs.”

Galaxy S21, S21+: Bold new style

Galaxy S21 will be available in a variety of models with pro-grade camera innovations and top-of-the-line performance, at various price points.

With a bold new style, Galaxy S21 is designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers.

samsung glaxy s21 ultraThe Galaxy S21 series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 and S21+ will be available in a range of eye-catching colors, including a new signature color: Phantom Violet. And each device is coated with a luxurious haze finish on the back for a sophisticated look and feel.

Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows.

The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Make everyday moments epic

Galaxy S21 continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Improved 8K Snap lets the users grab crystal clear images from your 8K video footage, so they can capture all the live action and get standout still shots every time they hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video at an improved 60fps.

New Director’s View lets you see, switch, and select the best shot to tell your best story. Capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails.

Paired with Samsung’s new Galaxy Buds Pro, user can capture both ambient sounds and their voice at the same time using multiple mic recording. That means they can set up Galaxy S21 in Pro Video Mode on a tripod and use Buds Pro as their voice mic, so they can step away and record speech, movement and background sound in crisp quality.

ith the power of AI, the popular Single Take feature allows the users to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets the users focus on the most compelling action in stunning stills and highlight reels.

Galaxy S21 and Galaxy S21+’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment.

In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too.

For elusive faraway shots, whether you’re on a hike or sitting in the back row, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimizes shaky hands and captures clearer images at 30x zoom on Galaxy S21 and Galaxy S21+, by leveraging AI to keep your focal point in the center of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Connectivity and performance that delivers

Samsung is committed to helping you stay connected, and keeping your data secure, in more convenient and personalized ways. Galaxy S21 delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect powerful experience. The Galaxy S21 features the latest and most advanced smartphone chipset yet in a Galaxy for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity and on-device AI. Galaxy S21 packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

Galaxy S21 is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 to add a new layer of protection.

Galaxy S21 also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re offline. Whether you left your device in another room, under the seat of your car or in a completely different city, SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag Bluetooth locator. Simply attach a SmartTag to your keys, a bag or even your pet’s collar and you can use SmartThings Find to find the item or your pet.

S21 Ultra: The ultimate smartphone experience 

Galaxy S21 Ultra takes productivity and creativity up a notch by bringing the popular S Pen experience to the Galaxy S series for the first time.

“Galaxy S21 Ultra is another example of how Samsung is driving meaningful innovation forward to give people personalized experiences that enrich their lives and empower them to express who they are,” said TM Roh.

“Given how indispensable technology has been to our lives during these times, we wanted to take another leap forward and push the boundaries of what a smartphone can do,” he said.

The Galaxy S21 Ultra is the newest chapter in the Galaxy S series’ decade-long legacy of delivering cutting-edge mobile experiences. It’s built for users who demand top-of-the-line technology to stay connected with the people and things that matter most. Galaxy S21 Ultra joins the new Galaxy S series of devices and takes every part of that S21 experience to the next level.

Incredible innovation

Galaxy S21 Ultra new style sets it apart from other smartphones. It introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. Galaxy S21 Ultra is available in Phantom Black and Phantom Silver and it is coated in a luxurious haze finish for an all-around sophisticated and timeless look.

Galaxy S21 Ultra also has three exclusive Samsung.com Colorways- Phantom Titanium, Phantom Navy, and Phantom Brown and offers improved durability with Corning® Gorilla® Glass Victus™, the toughest Gorilla Glass yet.

Galaxy S21 Ultra is the largest member of the Galaxy S21 series with a 6.8-inch Dynamic AMOLED 2X display.  It is our most intelligent screen yet.

samsung glaxy s21 ultraFor the first time, users no longer have to decide between the smoothness of a 120Hz refresh rate and a Quad HD+ display — on S21 Ultra, you can choose both.

The screen’s refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the best image while staying power efficient to stretch your battery life even further. Compared with the Galaxy S20, S21 Ultra offers a 25% brighter picture at a 1,500nits of peak brightness, the brightest on a Galaxy smartphone.

With a 50% improved contrast ratio, it delivers crystal-clear, immersive images, even when outside. And like the Galaxy S21 and S21+, Galaxy S21 Ultra has Eye Comfort Shield to help reduce eye fatigue.

Camera experience

Galaxy S21 Ultra delivers with our most advanced pro-grade camera system, so that you can capture stunning, studio-quality photos in various lightings and settings, or shoot and edit videos with a toolbox of new AI-powered features that elevate every shot.

It has a quad rear camera (ultra-wide, wide and dual tele-lenses) that features a upgraded 108MP pro sensor, from which you can capture 12 bit HDR photos with 64 times richer color data and more than three times wider dynamic range.

For the first time on a Galaxy smartphone, you can shoot in 4K at 60fps across all lenses including front and rear four lenses, so you can shift to a different perspective with the same quality. Plus, with a 12-bit RAW file option, you won’t miss a single detail when editing photos.

When zooming in on S21 Ultra, you don’t have to worry about sacrificing clarity. The Galaxy S21 Ultra features 100x Space Zoom which is powered by Samsung’s first-ever Dual-tele lens system – one optical 3x and one optical 10x both equipped Dual Pixel(2PD) AF – so you can capture clear shots even when you are from the action.

Galaxy S21 Ultra’s improved Bright Night sensor is Samsung’s biggest leap yet in low-light photography. With improved Night Mode, noise reduction and 12MP Nona-binning technology, you can capture challenging shots – like a dimly-lit room, or a landscape at night – quickly and with excellent quality.

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