SereneAir set to launch international operations; Dubai and Sharjah first international destinations


Ifra Warsi: SereneAir on Friday announced that it inducted a A330-200 aircraft to its existing fleet of four Boeing 737-800 and it will help the airline to make foray into international market.

Pakistan’s third largest airline after the public-listed carrier Pakistan International Airline and private-owned airblue, Serene Air will soon launch commercial operations for Dubai and Sharjah in UAE in October while Jeddah and Riyad in Saudi Arabia will be served later in the year. The airline will also explore key destinations in China and UK next year, impeccable sources told Dubai News TV on Friday.

“SereneAir plans to commence operations in the very near future to Jeddah and Riyadh in KSA, Sharjah and Dubai in UAE. Besides, all spade work for expanding wings over China and UK has also been completed and SereneAir signature would soon appear on the International radar,” Muhammad Safdar Khan, CEO of Serene Air, said.

He expressed his resolve to make SereneAir an airline second to none by providing best services at the most competitive fares and better options of travel.

Khan said he arrival of new aircraft marks a historic milestone for the airline as the airline joins the Airbus operators’ family.

“SereneAir attains the singular honour of being the only private airline to operate a widebody two-class configuration aircraft equipped with latest facilities,” he said.

The new addition comes powered with technological advancements and offers more comfort to the passengers. The aircraft with a total capacity of 299 passengers is configured in two cabins, i.e. 24 club class seats and 275 economy class seats.

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“All the seats are fitted with back seat 12-inch screen for in-flight entertainment system. With its inclusion the company aims to redefine its mission of providing a cost effective and affordable luxury air travel to its passengers,” he said.

“This is a momentous day for the SereneAir family as we welcome this Big Bird. The induction is not only an embodiment of our zealous value, but is also a front runner to a promising future.

“With this addition, we are poised to become stronger and thrive in the intensively competitive airline industry,” he said, and adding that this is the start of fleet enhancement as SereneAir would be adding two more A330 to its fleet in the next three to four months.

Khan said he is fully cognizant of the setbacks to aviation industry due to Covid-19. Enhancing the fleet during these most unfavourable and uncertain times is a difficult and critical decision, but he was confident that passionate and professional members of Serene family would transform his expansion plans into reality and success Insha’Allah.

He recalled that SereneAir began its journey three and a half years back. Within this period, SereneAir has established itself as the first choice and most preferred Domestic carrier.

“The airline has set unparalleled record of 98.2% on-time performance and 99% regularity and has carried over 2.6 million passengers. SereneAir product, Alhamdolillah has now established a new quality bench mark in the private sector,” Khan said.

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