Social media giant Meta has offered to pay up to $5,000 (£4,040) to popular creators in the United States who join Facebook and Instagram.
It says those joining from “third-party social apps” will get cash based on “an evaluation of your social presence”.
Though it does not mention TikTok by name, the timing would suggest Meta is attempting to capitalise on the uncertainty surrounding its rival, as questions swirl about whether President Trump can find a way of preserving it for US users.
TikTok says it has 170 million users in the US – with many of them relying on it for their livelihoods – meaning lots of people would be seeking an alternative place to post if the platform disappeared.
Meta says on its website that those accepted into the so-called “Breakthrough bonus programme” will be paid the money during their first 90 days on the app, so long as they post regularly.
Users must post at least 20 reels on Facebook and 10 reels on Instagram – Meta’s version of vertical TikTok videos – during each 30-day period.
It also dictates that these must be original videos, rather than those previously shared on other platforms.
But not everyone can join – the cash will only be available to those people who are completely new to either Facebook or Instagram.
And the firm will seemingly decide who to accept on a case-by-case basis, as people must apply to be accepted onto the programme.
It is also offering other perks, such as a free subscription to its blue check verification system.
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