Sora, an artificial intelligence (AI) video generator program created by startup OpenAI in 2021, is making waves as it has now moved out of the research phase and has been officially released to the public under the new name of Sora Turbo.
The launch has triggered an online frenzy among users, causing the company to temporarily halt new account creations after finding itself overwhelmed by an avalanche of traffic.
Sora uses text prompts to create content, similar to other content creation programs such as ChatGPT. Unlike traditional AI programs which produce written responses, Sora creates high-quality videos based on a user’s text input.
According to a statement from OpenAI which accompanied the release on December 9, Sora Turbo is an improvement on the original Sora program as it allows for faster video creation, higher quality videos and a host of video editing features which enable users to clip and create video sequences, and to change elements in a video while preserving other parts of the video.
So what exactly is Sora Turbo and how is it changing the video creation industry?
The power of Sora, and many other AI video generators, is its ability to replicate what humans can do with high-quality film equipment but in an extremely short time.
Users can give the program prompts not just on what to include in the video, but also on which type of camera they want to use, lens selection, lighting setup, visual aesthetics, composition and storyboarding.
An example prompt using some of these details could be as follows:
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