UAE: Al Rais Travel promoting UAE as sustainable tourism hub at ATM 2023

Al Rais Travel, Arabian Travel Market (ATM) 2023’s Official Destination Management Company (DMC) Partner, is using the 30th edition of the exhibition to promote the UAE as a sustainable tourism destination.

Mohamed Al Rais, Deputy Managing Director of Al Rais Travel, said he and his team would leverage company’s 42 years of experience to increase awareness of responsible tourism offerings in Dubai and across the GCC.

The company is also to showcase three of its digital platforms, which are designed to cater to business-to-business, business-to-consumer, and corporate booking requirements.

Sustainable tourism

Al Rais said: “We are increasing awareness of sustainable tourism, with a focus on sustainable travel, accommodation and other segments.

“Our group is also demonstrating three digital platforms, which are B2B, B2C and our corporate booking tool,” he continued. “We always try to enhance our technology to keep pace with the market. As technology is growing so fast – especially with the advent of AI.”

“We are now working to see how we can integrate AI into our platforms,” Al Rais added. He explained that sustained investment in advanced technology would enable them to maintain competitive edge in the market.

Working Towards Net Zero

Danielle Curtis, Exhibition Director-ME, Arabian Travel Market, said: “We are immensely grateful to Al Rais Travel for supporting the 30th edition of ATM as Official DMC Partner. The organization’s focus on the UAE as a responsible tourism destination perfectly matches the ATM 2023’s theme of ‘Working Towards Net Zero’. So I look forward to learning more about how the team is leveraging technology to drive sustainable travel.”

About Arabian Travel Market (ATM)

Now in its 30th year, the Arabian Travel Market (ATM) is the leading, international travel and tourism event in the Middle East for tourism professionals. ATM 2022 attracted over 24,000 visitors and hosted over 31,000 participants. The included 1,600 exhibitors and attendees from 151 countries. Arabian Travel Market is part of Arabian Travel Week.