With a possible TikTok ban just days away, many U.S. users are looking for alternative social media platforms to help them keep up with pop culture or provide the type of entertaining videos that popularized the short-form video app.
TikTok, which has been a cultural phenomenon, could be banned on Jan. 19 under a law that forces the platform to cut ties with its China-based parent company, ByteDance, or shut down its U.S. operation.
The fate of social media platform will be decided by the Supreme Court, which last week heard oral arguments in a legal challenge to the statute and seemed likely to uphold the law. The court could rule on the case as soon as this week. Meanwhile, President-elect Donald Trump has asked the justices to put the law on hold so he can negotiate a “political resolution” to the issue after he takes office.
TikTok has more than 170 million users in the U.S., and if it does get banned, it’s not clear which competitors will benefit the most. Some experts think established social media platforms, such as Instagram and YouTube, could see the biggest influx of users. But some users are looking for something different and could turn to other apps.
Here are the different alternatives and what to know about them:
Recently, some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu in protest of the looming ban. Like TikTok, Xiaohongshu, which in English means “Little Red Book,” combines e-commerce and short-form videos.
The app has gained traction in China and other regions with a Chinese diaspora — such as Malaysia and Taiwan — racking up 300 million monthly active users, a majority of whom are young women who use it as a de-facto search engine for product, travel and restaurant recommendations, as well as makeup and skincare tutorials.
On Tuesday, the Xiaohongshu, called “RedNote” by American users and on some app stores, was the top downloaded free app in Apple’s U.S. app store.
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