Ajman Tourism showcases its tourists destinations in Britain

The Ajman Tourism Development Department is set to embark on a promotional tour in the United Kingdom headed by Mahmood Khaleel Al Hashmi, Director General of the Department, is preparing for a promotional tour in the United Kingdom from February 16 to 21, aimed at enhancing the emirate’s position as a leading tourist destination, highlighting its unique features, services, and tourism facilities, as well as the diverse range of tourism products available. This tour is part of the department’s efforts to strengthen ties with tourism sector representatives in the UK and to introduce the outstanding tourism offerings of the emirate.

The promotional tour will cover several prominent UK cities, including Edinburgh, Newcastle,  Reading,  and London where the department’s delegation will visit to build relationships with local partners and explore opportunities for collaboration in the tourism sector. The meetings will focus on exploring joint cooperation opportunities, establishing promising strategic partnerships, and informing tour operators about the experiences and services featured in Ajman’s promotional plans to attract tourists from the UK and European markets.

Commenting on the tour, Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, said:”Through this tour, we aim to raise awareness about Ajman as an attractive tourist destination, while exploring new opportunities for fruitful collaboration and knowledge exchange.” He added, “We seek to sign strategic agreements and partnerships with tourism representatives in the UK to attract more tourists and visitors to Ajman, in line with our efforts to establish Ajman as a growing tourism destination in the European market.”

The UK market plays a vital role in boosting tourism in Ajman, ranking among the top ten source markets for the emirate. In 2024, the number of visitors from the UK to Ajman recorded a notable increase of 9%, while the average length of stay grew by 36% compared to the previous year. The steady growth in British tourist arrivals reflects Ajman’s rising appeal as a preferred destination for travelers from the UK.

Ajman offers a unique tourism experience, combining pristine beaches, breathtaking natural landscapes, and rich historical landmarks. The emirate is also home to a selection of high-end hotels that cater to various visitor preferences.

The promotional tour will be led by His Excellency Mahmood Khaleel Alhashmi, accompanied by a delegation from the Ajman Department of Tourism Development. Leading hotels from Ajman, including Ajman Hotel, Fairmont Ajman, Bahi Ajman Palace Hotel, The Oberoi Beach Resort, and Emirates Airline, will also participate in the tour.

Last year, The Ajman Tourism Development Department has launched a promotional tour to the CIS under the leadership of Mahmood Khaleel Alhashmi, Director-General of the Ajman Tourism Development Department.

The tour, which is being held from 14th September to 21st September, has been organised to reinforce collaborations with representatives from the tourism sector of Kazakhstan, Uzbekistan, and Azerbaijan in a move to attract more tourists to the emirate of Ajman.

The promotional tour includes visits to Almaty, Tashkent and Baku, during which the Department is highlighting Ajman’s latest tourist destinations and new projects which aim to enhance the Emirate’s position as a global tourist destination.

Ajman is currently witnessing a substantial increase in tourists from the CIS countries, recording an exceptional increase of 12 percent visitors and 12 percent increase in nightly accommodations. This is a testament to the growing attractiveness of the emirate as a tourist destination. There has been a marked increase of 3 percent in hotel occupancy rate, along with a 5 percent increase in room revenues as compared to the previous year.

Alhashmi said, “The key goal of the promotional tour is to enhance Ajman’s position as a leading tourist destination at a regional and global scale. Our visit to the CIS is aimed at deepening strategic relations with our key partners and further exploring newer avenues for cooperation and exchange of expertise.”

He added, “During the promotional tour, we are showcasing Ajman’s rich heritage and ongoing transformation as a unique cultural and tourist destination within the UAE, enabling us to draw more visitors. We are confident that all these efforts will create new opportunities for sustainable economic growth and reinforce Ajman’s position as a global tourist attraction.”

Ajman Tourism Development Department is making a strategic move through this tour, aiming to achieve a wide array of goals, including raising international awareness of the position of the emirate as a unique tourist destination and educating the international market on the unique experiences that Ajman offers.