The Canadian province of Ontario has said it will pull an anti-tariff advertisement featuring former United States President Ronald Reagan’s voice, which prompted current US leader Donald Trump to scrap all trade talks with Canada.
Trump announced on his Truth Social network on Thursday that he had “terminated” all negotiations with Canada over what he called the “fake” advertising campaign that he said misrepresented fellow Republican President Reagan.
Less than 24 hours later, Ontario’s Premier Doug Ford said he was suspending the advertisement after talking to Canadian Prime Minister Mark Carney about the spiralling row with Washington.
“In speaking with Prime Minister Carney, Ontario will pause its US advertising campaign effective Monday so that trade talks can resume,” Ford said in a post on X.
Ford added, however, that he had told his team to keep airing the advertisement during two baseball World Series games this weekend, in which Canada’s Toronto Blue Jays will face the Los Angeles Dodgers.
The advertisement used quotes from a radio address on trade that Reagan delivered in 1987, in which he warned against ramifications that he said high tariffs on foreign imports could have on the US economy.
Reagan is heard in the advertisement saying that “high tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars”, a quote that matches a transcript of his speech on the Ronald Reagan Presidential Library’s website.
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