WASHINGTON (news agencies) — The Democratic National Committee was watching earlier this year as campaigns nationwide were experimenting with artificial intelligence. So the organization approached a handful of influential party campaign committees with a request: Sign onto guidelines that would commit them to use the technology in a “responsible” way.
The draft agreement, a copy of which was obtained by media, was hardly full of revolutionary ideas. It asked campaigns to check work by AI tools, protect against biases and avoid using AI to create misleading content.
“Our goal is to use this new technology both effectively and ethically, and in a way that advances – rather than undermines – the values that we espouse in our campaigns,” the draft said.
The plan went nowhere.
Instead of fostering an agreement, the guidelines sparked a debate about the value of such pledges, particularly those governing fast-evolving technology. Among the concerns expressed by the Democratic campaign organizations: Such a pledge might hamstring their ability to deploy AI and could turn off donors with ties to the AI industry. Some committee officials were also irked that the DNC gave them only a few days to agree to the guidelines.
The proposal’s demise highlighted internal divisions over campaign tactics and the party’s uncertainty over how to best utilize AI amid warnings from experts that the technology is supercharging the proliferation of disinformation.
Hannah Muldavin, a senior spokesperson at the Democratic National Committee, said the group is not giving up on finding a consensus.
The DNC, she said, “will continue to engage with our sister committees to discuss ideas and issues important to Democratic campaigns and to American voters, including AI.”
“It’s not uncommon for ideas and plans to shift, especially in the midst of a busy election year, and any documents on this subject reflect early and ongoing conversations,” Muldavin said, adding the “DNC and our partners take seriously the opportunities and challenges presented by AI.”
The wrangling comes as campaigns have increasingly deployed artificial intelligence — computer systems, software or processes that emulate aspects of human work and cognition — to optimize workloads. That includes using large language models to write fundraising emails, text supporters and build chatbots to answer voters’ questions.
That trend is expected to continue as November’s general election approaches, with campaigns turning to supercharged generative AI tools to create text and images, as well as clone human voices and create video at lightning speeds.
The Republican National Committee used AI-generated images in a television spot last year predicting a dystopian future under President Joe Biden.
Much of that adoption, however, has been overshadowed by concerns about how campaigns could use artificial intelligence in ways that trick voters. Experts have warned that AI has become so powerful that it has made it easy to generate “deep fake” videos, audio snippets and other media targeting opposing candidates. Some states have passed legislation regulating the way generative artificial intelligence can be used. But Congress has so far failed to pass any bills regulating artificial intelligence on the federal level.
In the absence of regulation, the DNC sought a set of guidelines it could point to as evidence the party was taking seriously the threat and promise of AI. It sent the proposal in March to the five Democratic campaign committees that seek to elect House, Senate, gubernatorial, state legislative and state attorneys general candidates to office, according to the draft agreement.
The goal was to have each committee agree to a slate of AI guardrails and the DNC proposed issuing a joint statement proclaiming such guidelines would ensure that campaigns could use “the tools they need to prevent the spread of misinformation and disinformation, while empowering campaigns to safely, responsibly use generative AI to engage more Americans in our democracy.”
The Democratic committee had hoped the statement would be signed by Chair Jaime Harrison and the leaders of the other organizations.
Democratic operatives said the proposal landed with a thud. Some senior leaders at the committees worried that the agreement might have unforeseen consequences, perhaps constricting how campaigns use AI, according to multiple Democratic operatives familiar with the outreach.
And it might send the wrong message to technology companies and executives who work on AI, many of whom help fill campaign coffers during election years.
Some of the Democratic Party’s most prolific donors are top tech entrepreneurs and AI evangelists, including Sam Altman, the CEO of OpenAI, and Eric Schmidt, the former CEO of Google.
Altman has donated over $200,000 to the Biden campaign and his aligned Democratic joint fundraising committee since the start of last year, according to data from the Federal Election Commission, and Schmidt’s contributions to those groups have topped $500,000 over the same time.
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