Last year, the internet mulled over the enigma that was Skibidi Toilet and found more complexity to this narrative of sentient toilets than what meets the eye. This year, the levels of absurdity were hardly different, though the memes have been equally entertaining.
The internet has come a long way, especially now that it’s being helmed by a generation of youngsters who have grown up hacking into their parents’ phones instead of licking dirt off their fingers. But this unblinking exposure to screens did make them intelligent in their own ways. Now, memes are no longer a simple template of hasty comedy. No, no, pookies. The internet of 2024 gave us a scroll of new slang, in-depth lore, and a gaping case of brainrot.
Year of the wordsmiths
If you were diagnosed as chronically online this year, then congratulations! You’ve been promoted and you’re now one of the elite employees. Of what, exactly? You may never find out. But that’s okay, because you’re low-key just a chill guy—or an anthropomorphic dog with your hands stuffed in your pants’ pockets as the soft lull of Gia Margaret’s Hinoki Wood plays in the background.
If none of that makes sense to you, then you’re probably of the opposite demographic and might need a little context. Except, any explanation might render you even more perplexed. But that’s the fun of written memes; they are a mouthful and often accompanied by visual elements, but their appeal lies in the text. And this year, they’ve been a common culprit of the collective internet brainrot—which, by the way, has been deemed Word of the Year by the Oxford University Press (OUP), if you want to get a sense of the impact of memes that were born this year.
From one-liners to long-form passages, these memes encourage personal touches so you too can make them hyper-specific for that extra relatability. You can credit that to X’s essay-writing tweaks or the fact that everyone with a general understanding of the world wants to pen think-pieces on TikTok.
But sometimes these memes are just phrases that function as social cues for like-minded individuals to find each other. A greeting, if you will. “Send it to me, Rachel” does not mean anything in isolation, but this year found teenagers echoing it like a chant all the same. A user on YouTube admitted that the source clip has “literally been my vocal stim for weeks.”
Lore of the new lingo
Aside from their unique intelligence, the generation currently prevailing over the big web is also known for its creativity. Entire musical numbers have been created based on “brainrot” terminology, which is essentially just modern slang. Although carried over from 2023, this level of creativity dominated the digital horizon for its magical ability to incorporate an extensive vocabulary of memes into high-quality music.
Internet lists and video tutorials for Gen Alpha slang are graciously at the disposal of rookies from the former generation. Words like ‘mewing’, ‘rizz’, and ‘sigma’ might seem like they mean nothing at first glance, but translation manuals are also available online for the nonplussed oldies. But hey, don’t judge the new internet culture. That’s not very demure of you.
Pictorial takeover
No matter how much our critical faculties continue to evolve, it seems likely that we’ll always view memes as visuals that potently substitute slapstick comedy. This sentiment persisted in 2024, which saw the rise of AI-generated content, and a hoard of inexplicable memes as a result of that. This collection of memes is referred to as ‘slop’, a word which made it to OUP’s Word of the Year shortlist before ‘brainrot’ took the crown.
Take, for example, the AI-made graphic slides of a ludicrous story centering a cat as Bongo Cat’s cover of Billie Eilish’s What Was I Made For? plays in the background. The song, composed only of sorrowful instrumentals and committed meow-meows, even caught the singer’s attention and made a concert debut. As you can expect, the crowd was more than eager to sing along.
But AI didn’t dominate the illustrative category of memes this year. For a sarcastic show of depression, Clean Bandit’s Symphony was revived and an artwork of dolphins and rainbows was slapped over it to reel it in. In a similar yet grimmer fashion, Thomas Lea’s painting The Two-Thousand Yard Stare depicting a dissociated soldier became symbolic of youthful angst, with the subject sometimes being replaced by a cat to really highlight what’s popular with the current generation.
Aside from the idiosyncrasies of cats, one thing the internet tirelessly and unanimously enjoys is absurdity. Observe memes ever since the birth of the digital sphere and you’d hardly find a consistent pattern, which is honestly the best part about this ever-changing humour. Each year, it becomes stranger and proudly so. Oh, how far we’ve come from stock photos and block text.
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