Thailand’s roaring lion business

Exotic pet trade forms bedrock of ethical crisis

Behind a car repair business on a nondescript Thai street are the cherished pets of a rising TikTok animal influencer: two lions and a 200-kilogram lion-tiger hybrid called “Big George.”

Lion ownership is legal in Thailand, and Tharnuwarht Plengkemratch is an enthusiastic advocate, posting updates on his feline companions to nearly three million followers. “They’re playful and affectionate, just like dogs or cats,” he told AFP from inside their cage complex at his home in the northern city of Chiang Mai.

Thailand’s captive lion population has exploded in recent years, with nearly 500 registered in zoos, breeding farms, petting cafes and homes.

Experts warn the trend endangers animals and humans, stretches authorities and likely fuels illicit trade domestically and abroad. “It’s absolute madness,” said Tom Taylor, chief operating officer of conservation group Wildlife Friends Foundation Thailand. “It’s terrifying to imagine, if the laws aren’t changed, what the situation is going to be in 10 years.”

The boom is fuelled by social media, where owners like Tharnuwarht post light-hearted content and glamour shots with lions.

“I wanted to show people… that lions can actually bond well with humans,” he said, insisting he plays regularly with his pets. He entered Big George’s enclosure tentatively though, spending just a few minutes being batted by the tawny striped liger’s hefty paws before retreating behind a fence.

Since 2022, Thai law has required owners to register and microchip lions, and inform authorities before moving them. But there are no breeding caps, few enclosure or welfare requirements, and no controls on liger or tigon hybrids.

Births of protected native species like tigers must be reported within 24 hours. Lion owners have 60 days. “That is a huge window,” said Taylor. “What could be done with a litter of cubs in those 60 days? Anything.”

Illicit trade

Taylor and his colleagues have tracked the rise in lion ownership with on-site visits and by trawling social media. They recorded around 130 in 2018, and nearly 450 by 2024. But nearly 350 more lions they encountered were “lost to follow-up” after their whereabouts could not be confirmed for a year. That could indicate unreported deaths, an animal removed from display or “worst-case scenarios”, said Taylor.

“We have interviewed traders (in the region) who have given us prices for live and dead lions and have told us they can take them over the border.”

As a vulnerable species, lions and their parts can only be sold internationally with so-called CITES permits. But there is circumstantial evidence of illicit trade, several experts told AFP, speaking on condition of anonymity to avoid angering authorities.

Media reports and social media have documented lions, including cubs, in Cambodia multiple times in recent years, though CITES shows no registered imports since 2003.

There is also growing evidence that captive lion numbers in Laos exceed CITES import licences.

In Thailand, meanwhile, imports of lion parts like bones, skins and teeth have dropped in recent years, though demand remains, raising questions about how parts are now being sourced.