UAE: Dubai’s Three Day Super Sale With Up To 90% Discounts From Tomorrow

Shoppers are in the mood to pick up more stuff as malls and stores in Dubai get ready for a Three Day Super Sale starting Friday (May 26). With discounts up to 90 per cent, retailers are making sure they give every reason for shoppers to show up from 10:00 am.

The biannual three day super sale event — which has been happening since 2017 — “gets bigger and better every year as shoppers look forward to the chance to make the most of unmissable deals”.

Three-day super sale coming to Dubai this weekend with discounts of up to 90 per cent https://t.co/ibsUM1LnYm pic.twitter.com/8qx1WDLHrp

— Dubai | دبي (@DubaiTrends) May 23, 2023

This Three Day Super Sale or 3DSS has more than 500 brands taking part.

For many shoppers, this is a chance to buy at lower prices ahead of their vacations, with retailer saying that prices on fashion and accessories will be the one category to show off some of the highest discounts.

Top deals

Brands like KIKO Milano, Sephora, Bath & Body Works, 1915 by Ahmed Seddiqi, Rivoli, Homes R Us, IKEA, Jashanmal, Marks & Spencer, Lacoste, Better Life, Sharaf DG, Aldo and Al Jaber Optical “to name a few” will slash prices by up to 90 per cent.

Where to get the deals?

Participating shopping centres and destinations include;

– Mall of the Emirates

– City Centre Mirdif

– City Centre Deira

– City Centre Me’aisem

– City Centre Al Shindagha

– Dubai Festival City Mall

– Dubai Festival Plaza

– Nakheel Mall

– Ibn Battuta

– Circle Mall

– Mercato

– Town Center

– The Beach

– Bluewaters

– City Walk

– The Outlet Village

How to beat the crowds?

Shoppers are requested to start early to make the best of the super sale. This will give them a headstart and “beat the crowds, as well as find parking easier during the first half of the day”.

Research and plan ahead, set helpful budgets, keep track of your spending and make sure to check return policies to get the most of the experience. Lastly, all shoppers should make sure to take breaks and stay hydrated while out and about.

Shopping ahead of the holidays

The super sale is happening about a month before the Islamic holiday Eid Al Adha and the summer holidays.

Retailers will … often plan their super sales around specific seasons. With the summer break coming up, the 3DSS is the perfect time for retailers to encourage purchases in advance of the holidays. Some retailers may also choose to reward loyal customers with exclusive access to sales or provide additional promotions that can encourage repeat purchases, and to drive long-term customer engagement.

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Super sales provide retailers with the opportunity to clear out excess inventory or even lower their prices significantly to gain a competitive edge over their rivals and capture market share, as well as increase customer loyalty.

Close to Eid’s deals

This weekend’s mega-promotions are running close to the heavy shopping activity that already took place late April during the Eid phase. Retailers though are confident shoppers will still be turning up.