UAE: Holiday Factory launch “Holiday Factory Premium” at ATM 2023

Holiday Factory, the leading and award-winning tour operator in the UAE, has announced the launch of its new brand “Holiday Factory Premium” to reshape the outbound travel industry in the Arabian Travel Market 2023 (ATM 2023).

Holiday Factory is all set to facilitate travel enthusiasts to an exciting selection of popular & unexplored destinations such as Switzerland, Italy, Maldives, and the Northern lights of Scandinavia.

Proven track-record

Holiday Factory has been successfully serving the UAE middle-class segment with unbeaten price holiday packages. With a track record of revolutionizing the market with affordable holiday packages in 2011, Holiday Factory Premium will once again be a game changer.

“The UAE market has a unique demographic landscape with an exponentially growing expat population. The region has experienced rapid economic growth resulting in an increase in the disposable income of its residents. This has created a surge in demand for Premium holidays,”  says Namrata Bhatia, Director of Marketing at Holiday Factory.

Sandra Dammrich, GM at Holiday Factory Premium said: “Research of UAE market suggests, 1/3^rd of the population is seeking premium holidays and is underserved with all-inclusive packages at the right price.”

Tourists choice

Packaged with only direct flights from all local airlines such as Emirates, Etihad, Fly Dubai, etc., premium hotels, transfers, insurance, and expert-guided tours truly are a premium experience.  Tourists can choose to travel in a small group of like-minded travellers for an affordable option or choose to travel privately for the ultimate exclusive experience.

“About 73% of the premium holiday seekers residing in the emirates are looking for all-inclusive holiday packages. Around 95% of these end up booking by themselves. It’s a long, tedious process of researching and creating a self-itinerary. It ends up being cost-ineffective,” said Ekaterina Malikova, Product manager at Holiday Factory Premium.

As travel experts, we curate an entire holiday experience of unparalleled luxury at cost-effective prices, said Added Malikova.

Holiday Factory Premium recognizes that customers crave a seamless, simple booking experience. It’s one-stop-shop online booking platform allows clients to book their dream holiday within minutes.