UGREEN Expands Multi-Device Charging Portfolio in Middle East Ahead of Samsung Flagship Launch

Qi2 wireless pads, high-output power banks target rising demand from professionals and frequent travelers

SHARJAH – UGREEN has expanded its charging accessory portfolio across the Middle East, positioning itself to capture growing consumer demand for multi-device power solutions as regional smartphone usage extends well beyond a single screen.

The expansion arrives ahead of the anticipated launch of Samsung’s next-generation flagship smartphones, a period typically marked by increased accessory upgrades.

Industry analysts note that users in the Middle East now routinely operate multiple connected devices simultaneously—smartphones, tablets, earbuds, smartwatches, and laptops—driving demand for charging solutions that deliver higher output, improved safety, and broad compatibility.

Portfolio Aligned with Evolving Usage Patterns

UGREEN’s latest range addresses wireless, wired, and portable power needs. Key product introductions include:

• Qi2-certified magnetic wireless charging pads supporting up to 25W charging for compatible devices, reflecting the industry’s shift toward standardized, magnet-aligned wireless charging
• Compact multi-port wall chargers integrating USB-C and USB-A outputs with built-in retractable cables to reduce clutter
• Power banks spanning compact daily-mobility models and higher-capacity variants for business travelers and power users requiring sustained output across multiple devices

Availability varies between the UAE and Saudi Arabia, reflecting distinct regional consumer preferences and usage patterns.

Market Context

According to market observers, the Middle East has recorded steady growth in premium mobile accessories, driven by:

• High smartphone penetration
• Strong demand for productivity tools
• Increasing consumer awareness around device safety and charging efficiency

Brands operating in this space are increasingly aligning product development with global fast-charging standards while tailoring offerings to local expectations.

Company Background

Founded in 2012, UGREEN serves users across more than 130 countries, with a product portfolio spanning charging devices, mobile and computer accessories, and home and automotive solutions. The company emphasizes compatibility with evolving device ecosystems, durability, safety, and energy efficiency.

As next-generation smartphones enter the market, accessory manufacturers are expected to play a growing role in shaping how users power and manage multiple devices throughout the day.