Brand Dubai, the creative arm of the Government of Dubai Media Office, has announced the ‘Most Beautiful Photo and Video Reel in Hatta’ competition in collaboration with the Hamdan International Photography Award (HIPA).
The contest forms part of the inaugural Hatta Festival, a vibrant celebration of art, culture, sports and family entertainment in Dubai’s picturesque mountain region.
Cash prizes of Dhs10,000, Dhs7,000 and Dhs3,000 will be given to the first, second and third winners respectively of Best Photo and Best Video Reel.
The Hatta Festival was launched by Brand Dubai in partnership with the Supreme Committee Overseeing Hatta Development as part of the latest #DubaiDestinations winter campaign.
The competition invites Hatta Festival visitors to capture cherished moments with their families, and the region’s natural landscapes, activities and tourist hotspots.
Ali Bin Thalith, Secretary General of the Hamdan International Photography Award (HIPA), said, “We are pleased to partner with Brand Dubai, the creative arm of the Government of Dubai Media Office, to launch the ‘Most Beautiful Photo and Video Reel in Hatta’ competition. The contest forms part of our efforts to harness the power of visual storytelling to drive positive change and highlight the beauty, heritage and rich history of Hatta.”
“Our past collaborations with diverse organisations have consistently demonstrated the benefits of such competitions. Photographers have the opportunity to win prizes, showcase their talent and raise their visibility, while the organisers are able to bring together a valuable collection of visual assets. At HIPA, we are committed to promote photographic talent and build a repository of unique visual content.”
Shaima Al Suwaidi, Director of Brand Dubai, said, “We are happy to join hands with the Hamdan International Photography Award (HIPA) to throw light on the scenic beauty of the Hatta region and various activities and events held as part of the Hatta Festival.
“The competition offers a unique opportunity for both professionals and amateurs to participate in photographic and video competitions and capture the distinctive facets of Hatta through their creative lenses. The contest also provides a platform for visitors to share their artistic perspectives and experiences of Hatta. The contest reflects the significant role of visual media in highlighting the beauty and cultural and historical significance of a destination like Hatta.”
Al Suwaidi noted that the competition will remain open to festival visitors until Dec.31, coinciding with the end of the Hatta Festival. Cash prizes will be awarded to the winners of Best Photo and Best Video Reel.
Participation is open to all categories. To enter the competition, each participant must capture a photo or video, and then post it on their personal Instagram account. They should also follow both @HIPAAE and @BrandDubai accounts and use the hashtag #Hattafestival_HIPA to tag the HIPA and Brand Dubai accounts in their Instagram post.








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