YouTube has revealed an artificial intelligence tool that allows users to imitate pop stars like Demi Lovato and John Legend.
But the track is recognisably in the style of his R&B-leaning pop hits; and the lyrics, while banal, fit the bill: “Baby, we’ve got nothing in common / But I know I’m what you’ve been wanting.”
The launch comes just 24 hours after YouTube announced it would start alerting viewers when they’re watching a video made with artificial intelligence.
But the head of Universal, Lucian Grainge, was also among the music industry figures championing YouTube’s latest development.
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