Tech giant Apple opens second store in Delhi

Dubai News

Tech giant Apple finally opened its official retail store, the Apple Saket, in Delhi, which was unveiled by Chief Executing Officer Tim Cook. This is the second store, after Apple threw open its first store in Bandra Kurla Complex in Mumbai.

Tim Cook, who met Prime Minister Narendra Modi the other day, also met customers visiting the Apple Saket.

VIDEO | People queue up at Select City Walk Mall in Delhi's Saket to witness the opening of India’s second Apple Store today. pic.twitter.com/R8IQudrJzQ

— Press Trust of India (@PTI_News) April 20, 2023

The store has a 70-member strong team, half of them are women. The team comprises of people coming from India’s 18 different states who can speak more than 15 Indian languages.

This move is being seen as a significant milestone for Apple, which has struggled to establish a foothold in the Indian market.

“We are thrilled to bring the best of Apple to our customers in Delhi with the opening of our second store in India, Apple Saket,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

#WATCH | People stand in queues at Delhi's Select City Walk Mall in Saket to witness the opening of India’s second Apple Store. pic.twitter.com/9mwk5gZmlu

— ANI (@ANI) April 20, 2023

The store will have a dedicated Apple Pickup station which makes it easier for customers to order online and collect their devices in-store at a convenient time. “Like all Apple facilities, Apple Saket and Apple’s operations in India run on 100 per cent renewable energy and are carbon neutral,” the statement added.

Apple said the store has more than 70 highly skilled retail team members who come from a combined 18 states in India and collectively speak more than 15 languages.

The craze is unreal! #AppleSaket pic.twitter.com/GnHgjwtKLs

— Apoorv Sharma (@apoorvsharma) April 20, 2023

For hands-on technical and hardware support, the statement said customers can make a reservation at the Genius Bar at Apple Saket for help from an expert. “Genius Bar appointments can help with everything from setting up a device, recovering an Apple ID, selecting an AppleCare plan, or modifying subscriptions,” it added.

Chief Executive Officer Tim Cook opened India’s first retail store of Apple in Mumbai’s Bandra-Kurla Complex (BKC) on Tuesday.

Taking to Twitter yesterday, Apple CEO dropped a picture from the grand store opening and captioned it, “The energy, creativity, and passion in Mumbai is incredible! We are so excited to open Apple BKC — our first store in India.”

Here are 7 things to know about Apple Saket

• Apple Saket has a uniquely designed curved storefront with white oak tables displaying Apple’s products and accessories.

• It also has a feature wall manufactured in India.
• The store will have a dedicated Apple Pickup station to make it easier for customers to order online and collect their devices in-store at a convenient time.

• Like all Apple facilities, Apple Saket runs on 100 percent renewable energy and is carbon neutral.
• The store has more than 70 highly skilled retail team members who come from a combined 18 states in India and collectively speak more than 15 languages.

• Customers will be able to make reservations at the Genius Bar at Apple Saket to seek help with everything from setting up a device, recovering an Apple ID, selecting an AppleCare plan, or modifying subscriptions.
• Apple Saket will offer free, daily in-store sessions through Today at Apple sessions led by Apple Creatives.