Mohammed Juma Al Naboodah announced a contribution of Dhs20 million in support of the Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honour fathers in the UAE.
By establishing a sustainable endowment fund, the campaign aims to provide treatment and healthcare for the poor and needy.
This contribution is part of the strong community response to the Fathers’ Endowment campaign, an initiative of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI) that aims to honour fathers by allowing individuals to donate in their name, while promoting the values of honouring parents, compassion, and solidarity.
It helps strengthen the UAE’s position as a leader in charitable and humanitarian work and further establishes the concept of charitable endowments.
Mohammed Juma Al Naboodah said: “The Fathers’ Endowment campaign, launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum during Ramadan, reflects the UAE’s deeply ingrained values of giving and its people’s commitment to helping those in need worldwide. This widespread community support is evident in previous Ramadan campaigns, which consistently exceeded their targets in record time.”
Al Naboodah added: “It is an honour to contribute to this campaign and be part of a broader humanitarian effort to empower underprivileged communities through access to sustainable healthcare.”
He emphasised that the strong support from individuals and organisations across the UAE highlights a deep sense of social responsibility, a genuine desire to alleviate suffering, and a noble spirit of solidarity with the less fortunate.
The Fathers’ Endowment campaign helps reinforce the noble values of generosity, solidarity, and deep humanitarian connection with people around the globe, while actively competing in global charitable initiatives. It embodies the UAE’s long-term vision for charity, aiming to sustain its philanthropic philosophy and its strong commitment to supporting underprivileged individuals and communities as sustainable healthcare plays a key role in social stability, development, and trust in the future.
The Fathers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (Fathersfund.ae), as well as a dedicated call center via the toll-free number (800 4999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201).
Donations via SMS are possible by sending the word “Father” to the following numbers (1034 to donate Dhs10, 1035 to donate Dhs50, 1036 to donate Dhs100 and 1038 to donate Dhs500) for Etisalat by e& and du users.
Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).
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