Ukrainian President Volodymyr Zelenskyy’s artistic skills have earned him the reputation of a public relations genius acknowledged by both friends and foes. United States President Donald Trump, who has openly attacked him in public, famously called the Ukrainian leader “the greatest salesman on Earth”. A much more sympathetic voice, New York Times columnist David French, has recently portrayed Zelenskyy as “the new leader of free world”.
But Zelenskyy’s PR genius can do very little when it comes to changing the dynamics of the battlefield in the Russia-Ukraine war. In recent weeks, his administration and allies have tried hard to create the impression that the war might be approaching a turning point. But realities on the ground tell a different story.
For example, there were official claims that in February, Ukraine made more territorial gains than Russia did. Some pro-Ukrainian war monitoring platforms have supported these claims while others have not. It is important to note these calculations can be tricky given that along the frontline there is an extensive grey zone in which control is unclear. The advances themselves are measured in 150-200 square kilometres per month. In other words, methodology can be manipulated in order to produce the desired conclusion: that Ukraine is gaining ground.
In reality, there is nothing at all that suggests a significant change in the battlefield dynamics that have been in place for at least two years now.
More importantly, Russian troops are currently besieging a number of industrial cities in the north of the Donetsk region. Their advances all along the northern border, in particular, are extending the active front line by hundreds of kilometres, which is making Ukraine’s personnel shortages even more acute.
Four years into the war, the Ukrainian army has had to resort to brutal campaigns to enforce mandatory conscription, pulling young men off the streets of towns and villages. Meanwhile, Russia is still able to lure volunteers by offering lavish compensation.
Ukrainian officials have also claimed that Russia is losing more troops than it is able to recruit based on dubious casualty data. Zelenskyy, in particular, has stated the Russians suffered the highest number of monthly casualties in March this year – 35,000. But his statement contradicted his own Ministry of Defence, which claimed that the highest Russian monthly losses crossed 48,000 in January 2025, with an average monthly rate of roughly 35,000 throughout 2025.
Zelenskyy’s chief of staff, former military intelligence chief Kyrylo Budanov, also contradicted this narrative that Russia is having major difficulty with deploying personnel. He acknowledged in a recent interview that the collapse of the Russian mobilisation effort was not forthcoming.
It should be noted that Ukraine is waging a successful drone campaign to damage Russian oil facilities. But it is doubtful that it could change anything beyond providing dramatic footage of oil tanks on fire for TV networks to broadcast.
United Arab Emirates Dirham Exchange Rate
