An equivalent of more than 3.5 million 500ml single-use plastic water bottles had been cut from the emirate’s usual consumption — just six months since the Dubai Can sustainability movement was launched, it was announced on Wednesday.
The initiative’s success was measured based on the volume of water consumed from the Dubai Can fountains installed across the city.
Since Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, introduced the movement in February, 46 fountains have been set up in various locations, including public parks, beaches and tourist attractions.
The fountains are now in neighbourhoods like Kite Beach, Dubai Marina, JLT, Downtown Dubai, Dubai Harbour, Madinat Jumeirah, Dubai Festival City, Khawaneej, and others.
“We could not be prouder of this achievement. While encouraging residents and visitors to commit to a paradigm shift in their lifestyles, this initiative has a larger goal: creating a city that is the world’s most visited and the best place to live and work in, as envisaged by the Dubai 2040 Urban Master Plan,” said Yousuf Lootah, Executive Director – Tourism Development and Investments Dubai’s Department of Economy and Tourism (DET).
The movement has extended far beyond the fountains themselves, with people across the city encouraged to purchase refillable bottles.
Many private companies have also invested in water fountains for their offices to discourage employees from using single-use plastics.
Moreover, the initiative has encouraged UAE residents to make behavioural changes and inspired conscious consumerism to achieve a more sustainable planet.
As the momentum for sustainability measures accelerated, a ban on all single-use plastic bags came into effect on June 1 as part of a more comprehensive UAE initiative to protect the environment and reduce waste.